Being a pioneering footwear brand, it struggled with visibility, revenue diversification, and optimizing its advertising strategy. One of the primary challenges was low organic visibility, which limited the brand’s reach and impacted organic sales. Additionally, ineffective advertising strategies led to a lower ROI, with the brand struggling to identify which products to promote and how best to allocate resources. The brand’s revenue was also largely reliant on a single core collection, underscoring the need to diversify product offerings. Lastly, a lack of understanding of marketplace sell-through rates and digital buying behavior impacted effective inventory planning and demand forecasting.

GreenHonchos implemented a comprehensive, multi-pronged strategy to address each of these challenges. To enhance visibility, the team focused on optimizing the entire catalog, with an emphasis on the lowest ASP articles in paid marketing campaigns to maximize exposure across variations and cross-targeting. In terms of advertising, GreenHonchos adopted a strategic approach to article selection, balancing high-performing items with new releases. By shifting focus from strictly ROAS to driving unique sessions and new customer acquisition through targeted video ads and custom landing pages, the brand was able to reach a wider audience.

In response to price planning challenges, GreenHonchos redirected PLA budgets away from the core collection, utilizing Cart Offers, Coupon Participation, and Bundle Offers instead of upfront discounts. To diversify revenue streams, GreenHonchos identified and introduced a new athleisure category based on iD Being Cult’s production capabilities, which now contributes to 30% of the brand’s online sales. Additionally, the team at GreenHonchos addressed sell- through rate issues by conducting data-driven inventory planning, mapping out inventory needs by category and size, and establishing an annual inventory plan to meet demand accurately.

As a result of this solutioning, iD Being Cult achieved impressive growth. Over one year, the brand saw an average month-on-month sales growth of 23% and an increase in ASP from ₹1150 to ₹1500 within six months, boosting profitability and solidifying the brand’s marketplace success.

GreenHonchos’ strategic interventions helped iD Being Cult overcome complex marketplace challenges, enhance product visibility, and diversify its product offerings. This case study exemplifies how tailored digital strategies and focused marketplace efforts can empower retail brands to drive sustainable growth, increase revenue, and improve profitability in an increasingly competitive eCommerce landscape.