Despite its niche appeal, Amydus faced significant hurdles in scaling its marketplace performance. Challenges included low organic visibility, reliance on a single revenue-driving collection, and the absence of a cohesive advertising strategy, all of which limited growth potential. The brand also struggled with accessing actionable data intelligence on consumer personas, product discovery patterns, and purchasing behaviour on marketplaces. Additionally, the need to digitize physical product attributes through creative content to minimize returns, ensure equitable inventory liquidation, and maintain sell-through rates added layers of complexity. Recognizing the opportunity to turn these challenges into strengths, Amydus partnered with GreenHonchos (GH). By leveraging a data-driven and targeted approach, GH helped the brand redefine its marketplace success.

A cornerstone of the strategy was niche targeting, focusing advertisements exclusively on customers who require plus-size fashion. This ensured that marketing efforts resonated with the right audience, enhancing engagement and conversions. GH also emphasized a 360-degree marketing strategy, utilizing PDP ads, category targeting, video ads, and retargeting campaigns. This holistic approach resulted in a four-fold increase in ROI and significantly improved brand recall. Additionally, GH expanded the brand’s revenue streams by diversifying product offerings and minimizing dependency on a single collection. The collaboration resulted in an average of 17% month-on-month growth in the past year, showcasing the effectiveness of a tailored marketplace strategy.

Marketplaces serve as a vital channel for brand visibility, customer acquisition, and revenue growth. By investing in marketplace strategies, retail brands can tap into diverse customer segments, enhance brand recall, and drive higher ROI. With tailored digital strategies, brands like Amydus have unlocked their growth potential and maintained competitive relevance in the ever-evolving eCommerce landscape.

This partnership highlights how brands can scale their business on marketplaces by focusing on the right target audience-based trends & analytics, optimizing product visibility, and diversifying revenue streams. For retail brands looking to achieve similar results, investing in personalized marketplace strategies is no longer optional—it’s essential.