To address challenges in B2C marketplace growth, Euronics partnered with GreenHonchos (GH) to boost visibility, engagement, and conversions. GH devised a multi-faceted approach to address Euronics' marketplace challenges, starting with strategic inventory planning. By analyzing geographic demand, inventory was positioned across four key states in India, expanding product reach and achieving a remarkable 3x revenue growth within the first four months. To enhance visibility, the team focused on capturing 60-70% of top-ranking keywords in product categories like hand dryers and soap dispensers, ensuring Euronics consistently appeared in top search results. A comprehensive 360° marketing strategy was implemented, utilizing Product Listing Ads (PLA), Product Category Ads (PCA), and display ads, which boosted brand exposure and improved click-through rates by 3%.

Leveraging tools like Amazon Brand Analytics and Movers & Shakers, SEO and Ad optimization efforts were intensified, reducing cost-per-click from ₹80 to ₹30 and significantly enhancing ROI. Competitor pricing analysis was conducted to refine Euronics’ pricing strategy, ensuring competitive pricing while maintaining profitability. Promotional activities such as participation in high-visibility programs like Deal of the Day (DOTD) and Limited-Time Offers were introduced, driving increased customer engagement and sales during these events.

To improve engagement, product pages were enhanced with detailed infographics, lifestyle- driven visuals, and easy-to-follow installation steps, addressing customer concerns effectively. A/B testing featuring Hrithik Roshan as a brand ambassador significantly increased CTR and boosted consumer interest. Targeted creatives were developed for individual products, catering to diverse customer behaviours and purchase journeys, while storytelling-driven video ads were launched to highlight product functionality and family-oriented themes, increasing engagement and conversions. Additionally, A+ content was created to provide in-depth product information, enhancing customer trust and facilitating better purchase decisions, resulting in improved product conversion rates. The results of GreenHonchos' strategic efforts were transformative for Euronics' marketplace performance. Within just four months, the brand achieved a 3x revenue growth, which further accelerated to an impressive 6x growth by the sixth month.

In today's competitive eCommerce landscape, marketplaces are no longer a supplementary channel but a critical growth driver. A well-optimized marketplace strategy ensures visibility, engagement, and conversions while building long-term brand equity. Together, these efforts propelled Euronics to new heights, establishing it as a leader in its category and demonstrating the power of data-driven marketplace strategies in achieving sustained business growth. GreenHonchos' tailored marketplace strategies enabled Euronics to scale its B2C business effectively. By integrating data-driven insights, innovative marketing tactics, and operational efficiencies, Euronics achieved unparalleled growth. This case study highlights the importance of a comprehensive marketplace strategy for retail brands aiming to thrive in the digital commerce era.