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GCCSiyaram’s
How GreenHonchos Drove 100X Order Growth for Siyaram’s eCommerce Expansion?
How GreenHonchos Drove 100X Order Growth for Siyaram’s
eCommerce Expansion?
fashion
Siyaram’s is one of India’s legacy brands in men’s apparel with an impressive portfolio of brands like Oxemberg, J.Hampstead, Mozzo, Tessio, and Inspiro that resonate with consumers across the generational spectrum. Over the decades of operational excellence in the fashion & lifestyle category, the brand has built its name for manufacturing the finest quality yarns and established an annual production of over 80 million meters of fabrics annually.
Business Challenges
-
Inefficient tech stack that could help Siyaram’s brands leverage their O2O (online-to- offline) digital transformation journey
-
The brand's social media handles lacked alignment with the main company profile, leading to potential disconnects in brand perception
-
Balancing operational efficiency and cost-effectiveness presented challenges during the online scaling process
-
Difficulty in establishing and managing a WMS (warehouse management system) to supervise bulk orders from multiple sales channels
-
Profiling and identifying the right target audience on digital platforms for profitable ROI on advertising spends
-
Enhancing AOV on the website was an area of concern limiting the net growth and profitability
-
Organic discovery of brands and products on search engines remained an issue leading to loss of revenue from omnichannel consumers
GH Solutioning
-
Created an efficient eCommerce-friendly website on a composable commerce tech platform - KartmaX enabling the Siyaram’s brands for scalable growth
-
Helped the house of brands streamline digital business operations, order deliveries, and fulfillment to elevate last-mile customer experience
-
Integrated RTO & Fraud detection modules powered by KartmaX to minimize the leakage and increase the brand’s net profit
-
Utilized the one umbrella approach to house all brands on a uniform tech stack enabling the brand team to drive a unified business growth approach
-
Pre-integrated WMS solution with 3PL and logistics partners, with tracking and intelligence for a delighted customer experience
-
Leveraged the strong offline brand connect and consumer cohorts for a razor-sharp targeting approach online leading to enhanced ROAS online
-
Crafted periodic content-to-commerce campaigns for brands across the digital spectrum to drive narrative as well as conversion among digital native shoppers
-
Implemented semantic SEO strategies covering On-page SEO, Off-page SEO, Technical-SEO & content marketing strategies for increase in organic visibility and traffic share online
Siyaram’s, a legacy brand in India’s men’s apparel industry, is celebrated for its premium fabrics and rich heritage. Despite its strong offline presence, the brand faced challenges leveraging its O2O (online-to-offline) transformation journey. A fragmented tech stack hindered scalability, while separate social media profiles for sub-brands diluted the overall brand identity. Managing operational costs during online expansion, implementing an efficient Warehouse Management System (WMS) for bulk order supervision, and identifying the right target audience for profitable ROI on digital platforms were critical challenges. Additionally, enhancing Average Order Value (AOV) and improving organic search visibility was essential to driving sustainable growth in a competitive digital landscape.
GreenHonchos (GH) partnered with Siyaram’s to address these challenges through a robust digital transformation strategy. The first step involved creating an eCommerce-friendly website on the composable commerce tech platform, KartmaX, to enable scalable growth. This platform allowed Siyaram’s to streamline operations, improve order deliveries, and enhance the last-mile customer experience. GH adopted a "one umbrella" approach, unifying all Siyaram’s sub-brands under a cohesive digital platform, ensuring consistency in brand messaging and user experience.
Content-to-commerce campaigns were crafted to align with digital shoppers' preferences, driving engagement and conversions. Additionally, GH implemented advanced semantic SEO strategies, including On-page SEO, Off-page SEO, and content marketing, to boost organic visibility and traffic share. This holistic approach enhanced Siyaram’s brand presence, enabling better customer discovery and engagement across digital touchpoints.
The collaboration with GH marked a turning point for Siyaram’s, empowering the brand to transition seamlessly into the digital commerce space. The strategic efforts resulted in a 100X increase in order volumes, a 50X rise in GMV, and a 36% returning customer rate. Siyaram’s journey underscores the transformative power of digital strategies for legacy brands. By adopting integrated solutions and leveraging cutting-edge technologies, brands can overcome operational challenges, scale efficiently, and establish a strong foothold in the competitive eCommerce landscape. Through its partnership with GH, Siyaram’s has set a benchmark for operational excellence and sustainable growth in the digital era.
Business Challenges
-
Inefficient tech stack that could help Siyaram’s brands leverage their O2O (online-to- offline) digital transformation journey
-
The brand's social media handles lacked alignment with the main company profile, leading to potential disconnects in brand perception
-
Balancing operational efficiency and cost-effectiveness presented challenges during the online scaling process
-
Difficulty in establishing and managing a WMS (warehouse management system) to supervise bulk orders from multiple sales channels
-
Profiling and identifying the right target audience on digital platforms for profitable ROI on advertising spends
-
Enhancing AOV on the website was an area of concern limiting the net growth and profitability
-
Organic discovery of brands and products on search engines remained an issue leading to loss of revenue from omnichannel consumers
GH Solutioning
-
Created an efficient eCommerce-friendly website on a composable commerce tech platform - KartmaX enabling the Siyaram’s brands for scalable growth
-
Helped the house of brands streamline digital business operations, order deliveries, and fulfillment to elevate last-mile customer experience
-
Integrated RTO & Fraud detection modules powered by KartmaX to minimize the leakage and increase the brand’s net profit
-
Utilized the one umbrella approach to house all brands on a uniform tech stack enabling the brand team to drive a unified business growth approach
-
Pre-integrated WMS solution with 3PL and logistics partners, with tracking and intelligence for a delighted customer experience
-
Leveraged the strong offline brand connect and consumer cohorts for a razor-sharp targeting approach online leading to enhanced ROAS online
-
Crafted periodic content-to-commerce campaigns for brands across the digital spectrum to drive narrative as well as conversion among digital native shoppers
-
Implemented semantic SEO strategies covering On-page SEO, Off-page SEO, Technical-SEO & content marketing strategies for increase in organic visibility and traffic share online
BUSINESS IMPACT
- 30% Reduction in RTO rates
- 150% Boost in organic traffic
- 30% Substantial rise in average order value
- 40% Increase in social media followers & engagement
- 80% On-Time Delivery rate
MORE CASE STUDY
“It's been amazing working with GreenHonchos. It's a partnership and you feel like you're working towards one goal and not two separate goals. The team is really supportive and they have a really good understanding of the market. They keep trying different experiments and they keep you in the loop as to what worked and what kind of audience did not work. So, that's a great learning for us as well.”
Divya Nambiar
Founder, Unniyarcha
Think Digital.
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