For many years, July was often considered a slow month for retailers. However, with the advent of Digital Commerce and the eventization of online sales like Amazon Prime Day, the narrative has completely transformed. This annual shopping event has become the highlight of the month, with retailers eagerly planning and executing strategies to make the most of it. And why wouldn’t they? The statistics from Amazon Prime Day 2023 and 2024 are nothing short of astounding.

The Indian Market Boom

Last year, Prime Day in India saw an impressive 22,190 orders placed every minute. A remarkable 14% of Prime members took advantage of hundreds of deals, marking a significant 22% growth compared to 2022. The collaboration between sellers, brands, and bank partners was instrumental in helping Prime members save big, with savings amounting to over INR 300 crore during the 2023 sale. Additionally, delivery speeds hit new records, with one in three orders in metro areas being delivered before Prime Day concluded and one in two orders in tier 1 and tier 2 cities arriving in less than two days. However, 2024 has been more welcoming…

Amazon Prime Day 2024 Highlights from India

• 24% Increase in Prime Members: More Prime members in India shopped during Prime Day 2024 compared to the previous year.
• Record-Breaking Orders: Prime members placed 24,196 orders per minute—the highest ever for a Prime Day event.
• SMBs Thrived: The number of small and medium-sized businesses (SMBs) making sales reached an all-time high, with a 30% increase from the previous year.
• Local Shops Participation: Over 75,000 local Shop sellers offer more than 12 million unique products to customers across India.
• Growth in Tier-2 and Tier-3 Cities: More than 65% of SMBs making sales were from Tier 2 and 3 cities, with SMBs, including women entrepreneurs, weavers, and artisans, selling over 1,600 units per minute.
• Smartphone Demand: Over 70% of smartphone demand came from tier 2 and 3 cities.
• Apparel and Footwear Spike: There was a 5x increase in D2C apparel selections and a 3x spike in premium sports shoe sales.
• Luxury and Personal Care: Five units of luxury perfumes were sold every minute, the men’s grooming category grew by 2.3x, and feminine hygiene products saw a 1.7x increase.
• Electronics and Stationery: Action camera sales grew by 70%, and stationery product sales increased by 37%.
• Home and Kitchen: The home, kitchen, and outdoors categories saw a 45% growth compared to last Prime Day.

Global Success and Statistics

The annual Amazon Prime Day has always demonstrated its monumental impact on the world of eCommerce. In 2023, the numbers were equally impressive, with U.S. consumers spending $6.3 billion on the second day of the sale alone, according to Adobe Analytics, which tracked data from 1 trillion visits to U.S. retail sites and 100 million SKUs. This marked a 6.4% year-over-year increase, even though spending slightly dipped from day one’s $6.4 billion. It’s no surprise that Prime Day 2024 was a truly global event, with participation from customers in over 20 countries.

Amazon Prime Day 2024 Global Highlights

• First Day Spend: Shoppers in the U.S. spent about $7.2 billion online across retailers on the first day of Prime Day.
• Total Sales: Amazon Prime Day 2024 shattered previous records with total sales reaching an astounding $14.2 billion.
• Early Sales Surge: Amazon’s Prime Day sales rose almost 12% in the first seven hours compared to the same period last year.
• Average Household Spend: The average household spent about $100 on Prime Day purchases.
• Top-Selling Items: The top-selling items included protein shakes, Amazon Fire TV stick streaming devices, sunscreen, and Amazon’s Happy Belly brand grocery items.
• Average Spend per Order: The average spend per order was $60.03 during the first 32 hours, up from $56.64 in 2023.
• Apparel Sales: Online sales for suits were up 36%, outerwear 19%, footwear 17%, and accessories 17%.

The numbers are truly monumental, highlighting the immense potential and success of Amazon Prime Day 2024 all around the world.

It’s High Time…

Retailers worldwide are already gearing up for the next Prime Day, eager to replicate and surpass this year’s remarkable achievements. However, as a full-stack marketplace growth partner, we have one critical question for you: How prepared is your retail brand to capitalize on the upcoming biggest sales events?

Just like the previous years, major marketplaces such as Amazon, Flipkart, and more, will be launching new sales events during the festival seasons a.k.a the OND (October-November-December) sales season. These events promise to be mega shopping opportunities with exclusive discounts, new product launches, and more for Prime members. It’s no surprise that this is a golden opportunity for brands to tap into increased consumer spending and significantly boost their business.

Marketplaces like Amazon represent one-third of global digital purchases and are becoming more popular each year. Amazon India alone boasts over 100 million customers, making it a prime opportunity for any retail brand to establish its presence.

For retail brands, launching an online shop on such marketplaces can be both ambitious and exciting. However, success requires a strategic development approach to navigate challenges and choose the right methodologies. But don’t worry, we’ve got you covered. In this infographic, we share strategies to unlock your retail business success and make the upcoming Amazon Prime Day a game-changer for your brand. Have a look!

Crafting an eCommerce growth journey and launching a full-stack marketplace webstore optimized for higher conversion and organic visibility is a real challenge for a retail brand to scale business online. However, GreenHonchos has helped 200+ global retail brands accelerate their business growth online and enable the full-stack growth of businesses on all leading marketplaces in the global eCommerce spectrum. For more valuable insights on eCommerce marketing and D2C growth strategies, follow us on LinkedIn , Facebook , Instagram and Twitter or visit our website .