With the overall increase in global retail sales figures, the contribution of digital commerce is witnessing a significant increase in its share influencing retailers to stance for growth in the digital spectrum. The global eCommerce market was estimated at $25.93 trillion in 2023 and is projected to grow at a CAGR of 18.9% from 2024 to 2030. Whereas Indian eCommerce market is poised for monumental growth and is expected to reach $325 billion by 2030. Alongside, the nation’s digital economy is anticipated to soar to an impressive $800 billion within the same timeframe.

This growth is driven by 500 million shoppers, with India’s online shopping comprising approximately 7 percent of the country’s total retail market, currently valued at $70 billion. This presents a significant growth opportunity, thanks to factors such as high internet penetration, low-cost internet services, and a substantial increase in rural smartphone users. These elements are set to propel the sector toward a promising future.

However, in today’s fast-paced digital world, the eCommerce landscape is more competitive than ever. Creating a website, listing products, and running paid ads might seem straightforward, but achieving sustainable growth is a complex journey fraught with challenges. Retail businesses need more than just an online presence to succeed; they need strategic partnerships to navigate the intricate eCommerce ecosystem effectively. This is where an expert eCommerce growth partner, GreenHonchos, comes into play, offering the expertise and resources necessary to overcome challenges by beating the competition and thriving in the market.

In this blog, we’ll be discussing the challenges faced by any brand in its eCommerce growth and the benefits a brand can get by partnering with the right eCommerce growth partner.

Challenges Faced by eRetail Brands in eCommerce Growth

No wonder eCommerce business sounds fun but many brands fall into the trap of thinking that simply launching a brand on online platforms is enough to guarantee success. However, the reality is far different. Establishing an eCommerce presence is a strategic move for retail brands to capitalize on the 24-hour selling opportunity, especially when 50% of users plan to increase their online spending in the coming year. However, sustaining eCommerce growth requires more than just an online presence.

Let’s explore some of the key challenges that retail businesses face while scaling their business online:

Competition

The eCommerce space is extremely crowded, with countless D2C brands vying for the same customers. Whether you look into the fashion category or beauty products, everyone is striving hard to stay ahead on all commerce platforms, both D2C and marketplaces. Merely launching your business online and creating some promotional deals won’t let a brand achieve significant growth. Standing out requires more than just good products and deals; it requires strategic positioning and effective eCommerce marketing.

Customer Acquisition and Retention

Whether you follow organic or paid marketing, acquiring new customers is both costly and time-consuming. On the other hand, retaining them is even more challenging, requiring continuous engagement and exceptional service. For an eRetail brand, building customer loyalty without a well-planned customer acquisition strategy becomes unrealistic, ultimately hindering growth and profitability. Meanwhile, customer retention is crucial as loyal customers are more likely to make repeat purchases over time. This can be achieved by nurturing a strong relationship with your existing customer base through integrated eCommerce marketing strategies.

Technology and Infrastructure

Staying up-to-date with the latest digital commerce technologies and ensuring a seamless, secure shopping experience for digital-native customers is crucial for any eCommerce business’s success. This requires a thorough understanding of emerging technologies, significant investment, and specialized expertise. Focusing on the right eCommerce technology and infrastructure ultimately leads to smooth operations and better caters to the needs of digital-native customers.

eCommerce Marketing and SEO

An eCommerce brand without structured branding is ineffective. To increase brand visibility, effective digital marketing and search engine optimization (SEO) are essential for achieving the desired visibility and traffic. While brands can follow their own practices to enhance visibility, these efforts require specialized skills and continuous adaptation to the ever-changing algorithms and trends of digital commerce platforms.

Benefits of Working with an Expert eCommerce Growth Partner

To achieve future profitable growth, brands must address the rapidly changing challenges and rising digital-native customer expectations. As the landscape evolves, brands must adopt strategic initiatives for digital commerce to ensure their eCommerce platforms contribute significantly to their business success. This is where the expertise of a growth partner becomes invaluable.

Partnering with an expert eCommerce agency can help retail businesses overcome these challenges and achieve sustainable growth. Here are some key benefits:

Specialized Knowledge and Expertise

eCommerce growth partner brings a wealth of knowledge and experience in the field. They stay updated with industry trends and best practices, ensuring your business remains competitive.

Comprehensive Digital Commerce Strategy Development

The ideal eCommerce growth partner will develop tailored digital commerce strategies that align with your business goals. From customer-centric market analysis based on behaviour to integrated execution, they cover every aspect of eCommerce growth.

Advanced Technology and Tools

Digital marketing agencies or eCommerce technology service providers have access to cutting-edge tools and the latest digital commerce technologies that can streamline operations, enhance customer experience, and drive growth.

Data-Driven Decision Making

By leveraging data analytics, growth agencies can make informed decisions that optimize performance and ROI. They provide actionable insights to refine strategies continuously.

Enhanced Customer Experience

From user-friendly website design to personalized marketing, creative shoots to catalog development, eCommerce growth agencies focus on providing a seamless and engaging experience to customers throughout different shades of content-to-commerce journey.

Key Services to seek from your eCommerce Growth Partner

While ensuring the growth of business online, retailers often find themselves interacting with multiple partners to manage the robust eCommerce value chain from managing the technology to demand generation and getting the right analytics on time for decision-making.

This approach more than often leads to business inefficiency, lack of vision adherence, and higher cost of service. For these reasons and many more, global retailers prefer working with full-stack enablers to ensure accountability of results and achieve time-specific business goals.

Among a selected few one-stop eCommerce enablers which is deeply integrated with the eCommerce ecosystem and a preferred choice of leading global retailers is GreenHonchos – a leading Digital Commerce Enabler with an experience of more than a decade of scaling 200+ Global Retail Brands online, integrating best-in-class global technologies, digital channels of commerce, and bespoke e-commerce strategies for brands to deliver a delightful consumer experience online and achieve high revenue growth.

We help growth-focused retail brands in their digital transformation journey right from creating high-converting websites powered by composable commerce technology to crafting brand-native digital content that leads to conversion and retention as well as enabling omnichannel brand growth in the global eCommerce spectrum.

Our 360 eCommerce Growth Service Offerings:

• eRetail Consulting
• Tech Integration
• Marketplace Management
• Website/Apps
• UI/UX Design
• Digital Marketing
• SEO/SEM
• Social Media Management
• Retention & Loyalty
• Geo-Commerce
• Content Marketing
• Data Analytics
• Creative Shoots, Brand Films, Catalog Development and more

We excel in delivering an enhanced experience through innovative strategies ideated, executed and syndicated on all digital commerce platforms. Our digital commerce enablers not only focus on creating compelling content but also prioritize intuitive UI/UX experience by analyzing customer journeys, browsing behaviour, product reviews and more with the help of advanced AI technologies, meeting individual preferences and enhancing conversion rates.

The GH Team empowers brands through creative portfolios and shoot development that can be utilized across channels of commerce. This includes crafting premium catalogs for marketplaces and producing brand films with compelling narratives where brands can create immersive experiences that resonate deeply with the audience, leading to a higher impact on business metrics in the world of omnichannel commerce.

Read More: Learn how GH scaled top brands using Digital Commerce Strategies – Case Studies.

Conclusion

In the highly competitive eCommerce landscape, partnering with an expert eCommerce growth agency is not just beneficial—it’s essential. These partners bring the expertise, tools, and strategies needed to overcome challenges and achieve sustainable growth. By choosing the right partner, retail businesses can position themselves for long-term success and stay ahead of the competition. If you’re ready to take your eCommerce business to the next level, it’s time to connect with our Team GH.

Using online marketing strategies can drastically increase your brand awareness which ultimately leads to more sales and repeat business. Looking for an eCommerce agency that understands the needs of your eRetail brand? Check out GreenHonchos – a Full-Stack Digital Commerce enabler offering services like eRetail consulting, growth marketing, eCommerce digital marketing, marketplace management, social media marketing, creative shoots and much more! For more valuable insights on eCommerce marketing and D2C growth strategies, follow us on LinkedIn , Facebook , Instagram and Twitter or visit our website .