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Digital Transformation Journey of Forum Mall
into the Big Billion Mall Club
Digital Transformation
Journey of Forum Mall
into the Big Billion Mall Club
eRetail Malls
Built on the foundation of Entertainment, Modern Retail, and Inspirational experiences, Forum Malls is a part of the prestige group known for pioneering the concept of high-end Mall experience in India. Forum Malls is credited with implementing India’s first 360 degree Digital Transformation blueprint in partnership with GreenHonchos leading to the fastest entry into the Big Billion Mall Club in India within a span of a year.
Business Challenges
-
Increasing hyperlocal consumer footfall and average dwell time at the malls
-
Revamping their website UI to offer a seamless UX online that helps hyperlocal audiences discover and engage with retail stores
-
Increase customer frequency, retention, and lifetime value through a strategic marketing media-mix plan
-
Engage customers “beyond shopping” through experiences, entertainment, and rewards
-
Gain more insights into customers' motivations and preferences by analyzing data inputs across touchpoints
-
Increasing ticket sales and driving higher footfall for offline events at malls
-
Promotion of store openings, sales, and events for revenue growth of available brands
-
Enhance organic visibility & community engagement on all digital platforms
-
Be an integral part of the media conversation and discourse in the target region
GH Solutioning
-
Launch of a headless commerce tech website as an anchor for the mall’s digital outreach initiative
-
Driving strategic initiatives with an innovative approach by implementing a comprehensive omnichannel retail marketing strategy
-
Created engaging digital content around activities at the malls to cultivate a community of frequent shoppers
-
Integrated strategic performance marketing initiatives to yield remarkable outcomes in terms of digital awareness, event sales, and higher footfall at the malls
-
Optimised the digital and social presence of malls for higher ranking on search engine pages enhancing the ease of information access
-
Amplifying the impact of Forum’s diverse events across multiple cities by building strong retail communities and nurturing key partnerships
-
Showcased visual excellence with over 100 creative shoots across three locations, capturing the stunning ambiance of the malls
-
Established a dynamic social media presence, creating a vibrant hub of engagement and excitement on various platforms
-
Accelerating growth through strategic partnerships and enhancing digital expansion with targeted performance marketing initiatives
-
Implemented a comprehensive digital media strategy by focussing on analyzing consumer data and insights
With a vision to revolutionize the shopping experience, Forum Malls aimed to digitalize their physical shopping spaces to offer consumers an enhanced, omnichannel experience that goes beyond shopping, making the malls central to urban life. The key challenges revolved around boosting hyperlocal footfall on weekdays, driving high footfall during weekends, and enhancing customer engagement for enhanced share-of-wallet. To enable the Forum Malls decided to build a marketing & performant responsive website to offer a seamless user experience, enabling local audiences to easily connect with the stores and their latest offerings. Additionally, the mall sought to increase customer retention by offering a mix of entertainment, events, and reward-based activities. To realize this ambitious goal, Forum Malls partnered with GreenHonchos (GH), a leading Digital Commerce Enabler, to drive a 360-degree digital transformation.
GH addressed these challenges through the launch of a headless commerce website, revolutionizing Forum Mall's digital presence. By implementing an omnichannel retail marketing strategy, they bridged the gap between digital awareness and physical footfall. Engaging content focused on in-mall events, entertainment, and loyalty programs further bolstered this strategy, driving remarkable growth in customer engagement, loyalty, and footfall, accelerating their inclusion in the prestigious Big Billion Mall Club.
This favorable outcome illustrates the vital role that digital transformation plays in driving growth for malls in today’s retail landscape. Malls today need to integrate their online and offline channels of discovery, experience, and commerce to stay upbeat with the omnichannel consumption trends. By adopting strategies like O2O integration, customer-centric content, and data-driven insights, malls can establish themselves as community hubs, extending beyond shopping to create immersive urban experiences. From research online & buy-in-store (ROBIS) enablement to return online purchases in physical locations (BORIS), brick-and-mortar stores & malls are leveraging Digital at scale to evolve as omnichannel hubs and keep up with changing consumer expectations and leverage data analytics to better understand customer behavior and deliver personalized experiences.
No wonder, omnichannel retailing will continue to reshape the industry, merging the convenience of eCommerce with the immersive, experience-driven nature of physical stores. And GreenHonchos specializes in helping malls thrive by executing comprehensive omnichannel strategies. From revamping digital platforms to creating engaging event-driven content, we ensure that malls offer a seamless shopping experience that connects the physical and digital worlds.
Business Challenges
-
Increasing hyperlocal consumer footfall and average dwell time at the malls
-
Revamping their website UI to offer a seamless UX online that helps hyperlocal audiences discover and engage with retail stores
-
Increase customer frequency, retention, and lifetime value through a strategic marketing media-mix plan
-
Engage customers “beyond shopping” through experiences, entertainment, and rewards
-
Gain more insights into customers' motivations and preferences by analyzing data inputs across touchpoints
-
Increasing ticket sales and driving higher footfall for offline events at malls
-
Promotion of store openings, sales, and events for revenue growth of available brands
-
Enhance organic visibility & community engagement on all digital platforms
-
Be an integral part of the media conversation and discourse in the target region
GH Solutioning
-
Launch of a headless commerce tech website as an anchor for the mall’s digital outreach initiative
-
Driving strategic initiatives with an innovative approach by implementing a comprehensive omnichannel retail marketing strategy
-
Created engaging digital content around activities at the malls to cultivate a community of frequent shoppers
-
Integrated strategic performance marketing initiatives to yield remarkable outcomes in terms of digital awareness, event sales, and higher footfall at the malls
-
Optimised the digital and social presence of malls for higher ranking on search engine pages enhancing the ease of information access
-
Amplifying the impact of Forum’s diverse events across multiple cities by building strong retail communities and nurturing key partnerships
-
Showcased visual excellence with over 100 creative shoots across three locations, capturing the stunning ambiance of the malls
-
Established a dynamic social media presence, creating a vibrant hub of engagement and excitement on various platforms
-
Accelerating growth through strategic partnerships and enhancing digital expansion with targeted performance marketing initiatives
-
Implemented a comprehensive digital media strategy by focussing on analyzing consumer data and insights
BUSINESS IMPACT
- 100K+ Mall Footfall At The Launch
- 500K Event Views & Tickets Sold out in 4 Days
- 100+ Digital PR Engagements in 8 months
- 5+ Viral Reels With 4Mn + views
- 2.5Mn Accounts Views/Monthly
Achieving the milestone of Rs. 100 crore a month to become a part of the elite Big Billion Mall Club, within the inaugural year gave us wings to soar higher into Phase 2 of development. It also solidified our position as a premier shopping destination in Bengaluru.
Muhammed Ali
(CEO of Forum Malls)
IMPACT AREAS
- Technology
- Content Creation
- O2O Marketing
- Influencer Marketing
- Social Media & ORM
- UI/UX
- SEO
MORE CASE STUDY
Achieving the milestone of Rs. 100 crore a month to become a part of the elite Big Billion Mall Club, within the inaugural year gave us wings to soar higher into Phase 2 of development. It also solidified our position as a premier shopping destination in Bengaluru.
Muhammed Ali
(CEO of Forum Malls)
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