With a legacy rooted in craftsmanship, sustainability, and innovative design, Hidesign has become synonymous with high-quality, unique products that resonate with its loyal customer base. Despite its established brand presence, Hidesign faced significant challenges in scaling its digital commerce performance and eCommerce operations. The absence of an integrated digital commerce strategy led to inefficient use of marketing budgets, while stagnant performance marketing results limited ROI. SKU mismanagement on the website created navigation hurdles, hampering product discovery and customer experience. Furthermore, inconsistent UI/UX design increased bounce rates, and limited organic visibility on search engines restricted omnichannel revenue potential in an increasingly competitive market.

GreenHonchos (GH) partnered with Hidesign to overcome these obstacles through a tailored digital transformation strategy. GH began by organizing SKUs into well-structured categories and introducing a robust inventory management system, streamlining navigation and enhancing the overall shopping experience. A unified content strategy was developed to align the brand’s messaging across all commerce channels, ensuring consistency and leveraging the network effect for greater audience impact.

GH adopted a content-to-commerce approach, creating targeted marketing campaigns that resonated with Hidesign's audience while driving high click-through rates (CTR). These campaigns were strategically designed around key events, leveraging seasonality and inventory insights to optimize revenue generation. To tackle visibility challenges, GH implemented a comprehensive SEO strategy, enhancing organic search rankings and driving traffic to Hidesign’s digital storefront.

Through these efforts, GH delivered transformative results for Hidesign. The brand experienced a 30% increase in platform-wide user engagement, thanks to improved SKU organization and an enhanced user interface. Organic traffic grew by 30%, driven by the effectiveness of SEO and content optimization strategies. Performance marketing efforts resulted in a higher return on ad spend (ROAS), while curated campaigns centered around top-selling products contributed to a 50% increase in orders for key SKUs. Hidesign also achieved ₹14 Crores in overall revenue for FY23-24, alongside a 15% growth in total revenue, underscoring the success of the unified commerce strategy.

This case study highlights the critical importance of digital transformation for legacy retail brands. By addressing SKU management, enhancing content strategies, and unifying brand messaging, Hidesign successfully bridged gaps in its eCommerce operations. Retailers leveraging integrated digital commerce strategies, including content-driven campaigns and robust SEO frameworks, can achieve sustained growth, profitability, and customer satisfaction while reinforcing their core brand values.