Onboarding a major offline retail brand online presents its own sets of challenges, the biggest of which is bringing the complete offline inventory online to ensure stock uniformity and price parity. GreenHonchos integrated SAP’s Enterprise Resource Planning software for stock integration and drove consistency around the offline and online channels for the best customer experience.

On the performance marketing side, Liberty’s name shone as a lot of the customers who had transitioned to eCommerce as their preferred shopping channel were seeing Liberty through a holistic mix of round the clock optimised and carefully designed ads on all the major social platforms. Coupled with Google ads and SEO, GreenHonchos armed Liberty with all the tools of digital marketing all the while preparing the website to take on as many people as possible, due to this, the brand has seen a consistent ROAS of 7X. 

While the eCommerce technology & Marketing part was getting taken care of, GreenHonchos took on its role as an eCommerce consultant and provided the physical retail brand team with the necessary training for eCommerce. To get the brand team in the eCommerce mindset, GreenHonchos started to deconstruct the offline retail habits of the brand and helped the team relearn through Detailed and Comprehensive training sessions were conducted and manuals provided for a quick level up of the brand team.

From there, GreenHonchos started being an active partner in the necessary online business decisions for realising Liberty’s scale and profitability. The analytics & insights team helped it decide on an annual performance marketing budget to promote the best selling products, categories, which products to discount and how much to discount them.

As technology grew over the years, GreenHonchos stepped up to integrate all the popular payment methods, search functionalities and other UX enhancements regularly. For close to a decade that Liberty has partnered with GreenHonchos, we have revamped the website three times and continue weekly hygiene audits.

As the brand grappled to address service levels in a digital environment against an ever-evolving customer, CSAT thresholds were defined ensuring the same levels of CX across channels – be it online or offline. The brand seamlessly leveraged its existing offline infrastructure for online growth as GH upscaled the current OMS and brought the entire fleet of stores in seamless sync with the online operations.

Starting an online business with a partner that constantly monitored emerging trends and provided timely feedback to catapult the brand to the forefront of the Internet was instrumental in putting Liberty on the D2C map.